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How to keep employees engaged during virtual open enrollment

Like almost everything at work, open enrollment is going virtual. Here are some ideas for how to do that successfully.

12/02/2020
Employee engagement for Open Enrollment

Many businesses haven’t had employees return to offices at all. Even if employees are working in your facilities, big gatherings are banned. That means you need to get creative for open enrollment.

Think digital first.

You won’t have someone at a table passing out papers this fall. Digital resources are the way to go. Webinars let you reach employees whether they work in the office or from home. And they can be recorded to watch later. Share webinars, flyers, and brochures through email or save them to a shared storage platform.


Make it easy to get information.

Create a hub on your company’s intranet or in a shared network folder to house all open enrollment materials, including flyers, brochures, and webinar videos. This gives employees the flexibility to review materials when it works best for them. Be sure to let your staff know where to find everything they need, including the deadline for enrollment changes.


Host virtual office hours.

Sometimes it’s easier to talk things through one-on-one. Schedule virtual office hours when people can send you an instant message or make an appointment. If possible, offer to chat over the phone or on a video call. Let employees know your available times and the best way to reach you.


Remind. Remind. Remind.

Employees have a lot demanding their attention. New rules and safety procedures to follow. Family members working or attending classes nearby. Over-communicate the timelines and help available for enrollment. You want to be sure no one misses out.


Keep the conversation going.

Getting through open enrollment is just the first step. The key is to keep talking about employee benefits throughout the year. January is a great time to promote wellness incentives, if you’re offering those, as people look for a healthy restart. Provide links to any discount programs available to them.

Remember, we’re here if you need help. Contact your broker or ConnectiCare account representative for support during open enrollment.