The Centers for Medicare & Medicaid Services (CMS) reminds providers that they should remain neutral when discussing Medicare and Part D plans with their patients. The Medicare annual enrollment period (AEP) for 2018 starts Oct. 15, 2017, and ends Dec. 7, 2017.
- Provide the names of plans or plan sponsors with which they may contract and/or participate
- Provide information on and help applying for the low-income subsidy (LIS)
- Make available and/or distribute plan marketing materials in common areas
- Refer their patients to other sources of information, such as state health insurance assistance programs (SHIPs), plan marketing representatives, state Medicaid offices, local Social Security offices or CMS, either through its website or 1-800-MEDICARE.
- Share information with patients from the CMS website, including the "Medicare and You" handbook or "Medicare Plan Finder" or other resources written or approved by CMS
Providers should not:
- Offer scope-of-appointment forms for plan sponsors
- Accept Medicare enrollment applications
- Mail marketing materials on behalf of plans
- Make phone calls or direct, urge or attempt to persuade beneficiaries to enroll in a specific plan based on financial or any other interests of the provider
- Offer anything of value to induce plan enrollees to select them as their provider
- Offer inducements to persuade beneficiaries to enroll in a particular plan
- Conduct health screening as a marketing activity
- Accept compensation directly or indirectly from a plan for beneficiary enrollment activities
- Distribute materials or applications within an exam-room setting
- Provide endorsements or testimonials for marketing purposes
Providers who violate these regulations could face penalties up to and including termination of contracts with Medicare and Part D plans and plan sponsors.
If you have questions on discussing Medicare enrollment with your patients, please contact your provider education and service representative.